ATM Placement

Owning your own business or store means endless responsibilities and countless hours of hard work. You know that if you want to make a handsome profit, you need to invest some sweat into your job. However, there is one way you can fatten up your wallet without punching in the time clock. These machines provide instant profit for virtually no effort. They are also huge business opportunities. ATMs have been proven to attract more foot traffic and increase sales. And with a variety of rental and purchasing options available, there's no reason that any business should go without one.

The most obvious way that ATMs generate profit is through surcharges. For most ATMs, there is a small fee for the customer to withdraw money. This fee is set by the ATM owner, typically ranging anywhere from one to three dollars. After you've paid for the initial cost of the ATM machine, the only other maintenance fees are receipt paper, which means that all surcharges are hassle-free money in your pocket. When possible, outdoor ATMs can reel in the money twenty-four hours a day, seven days a week. You could be making cash in your sleep.

Many store owners fail to realize that there is even more opportunity beyond standard ATM machine fees. An ATM will draw patrons into your store who normally may not think to enter. The added convenience will also increase current customer's loyalty. The more conveniences you offer, the larger your customer base will continue to grow.

Another reason to install an ATM is that it influences patrons to spend more money. The easier customer's can find access to cash, the more likely they are to use it in your store. Without giving customers the option to withdraw money, you are missing out on opportunities to sell impulse and small purchase items. Even if a patron does stop in just to use the ATM, there is a very good chance that they might grab a soda, pack of gum, or another quick buy. All of these small sales will add up to even more profit for you. Some models of ATMs can even be programmed to print coupons for your store, a useful persuasion tool.

ATM machines can reduce your bookkeeping as well. Credit card charges and checks take time to process, keep track of, and log into the books. Then there are bounced check fees and charges for running credit cards. People also tend to be more reluctant to accept a surcharge when using a credit card for a purchase than when withdrawing money from an ATM. And since more people today are choosing to ditch the plastic anyways in favor of cash, an ATM will work in both parties favor.

Technically, there is no such thing as free money, but ATM machines are the next best thing. You also have the option of renting, leasing, or buying your own. And with so many different sizes and options available, there is one to fit most businesses and stores.